New Zealand Bans The Use Of PFAS In Cosmetic Products

The Environmental Protection Authority (EPA) in New Zealand has taken a ground-breaking step to protect consumers and the environment by banning the use of per- and polyfluoroalkyl substances (PFAS) in cosmetic products. This ban is effective from 31 December 2026, making New Zealand one of the first countries globally to take action on these persistent 'forever chemicals.'

What is PFAS?

Per- and polyfluoroalkyl substances, commonly known as PFAS or 'forever chemicals,' have become a focal point of environmental and health discussions globally. Known for their long-lasting nature, PFAS have raised significant concerns due to potential adverse impacts on both the environment and human health.

New Zealand's Decision on PFAS

The EPA's clear decision to ban PFAS in cosmetic products underscores New Zealand's unwavering commitment to prioritising consumer safety and environmental well-being. By implementing this ban, New Zealand emerges as one of the first countries to take decisive action against PFAS, setting a precedent for others to follow.

For those detailed insights into the EPA's announcement, the official press release on the EPA website provides a comprehensive overview, click here!

Industry Implications and Action Steps

In light of this regulation, businesses in the cosmetic industry are urged to promptly review their product portfolios. Ensuring compliance with the ban on PFAS is not only a legal necessity but also a strategic move towards aligning with evolving consumer expectations and responsible environmental practices.

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Sources

• https://www.epa.govt.nz/news-and-alerts/latest-news/epa-bans-forever-chemicals-in-cosmetic-products/
• https://www.theguardian.com/environment/2024/jan/31/new-zealand-pfa-chemicals-ban-2026-health-risks