The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offer, and is often synonymous with the four Ps: Price, Product, Promotion, and Place; in service marketing, however, the four Ps have been expanded to the Seven Ps to address the different nature of services. n/ The additional 3Ps include People, Process and Physical presence. n/ Understanding marketing’s objectives will enable supply chain and logistics professionals to serve the customer better, and meet the expectations of customers as indicated by the marketing department. n/ Read about the Marketing Mix on Wikipedia