a psychoanalytic concept that, in human psychic functioning, the person tends to seek pleasure and avoid pain; a term borrowed by experimental psychology to denote the same tendency of an animal in a learning situation. SYN: pleasure principle.
Chemwatch helps thousands of organisations manage chemical safety. Book a free demo to see how.
As scientists who evolve with technology we treat innovation as a way of life, a life we dedicate to improvement and advancement of Safety, Health and Environment.
